Every Mother Counts

Every Mother Counts is a nonprofit organization dedicated to transforming maternal health through comprehensive awareness, community-led solutions, and strategic advocacy. Based in New York, NY, the organization works to ensure that pregnancy, childbirth, and the postpartum period are safe, respectful, and equitable for everyone, everywhere. The organization employs a multifaceted approach to advancing maternal health, including raising public awareness through compelling storytelling, investing in locally-led community solutions through strategic grantmaking, and advocating for systemic policy changes that improve access to quality maternity care. Since 2010, Every Mother Counts has invested millions of dollars to support grantee partners across Haiti, Guatemala, Uganda, Tanzania, Bangladesh, India, and throughout the United States. The organization's grantmaking program addresses both global maternal health challenges and the rising maternal mortality crisis within the United States, with particular focus on underserved communities. Every Mother Counts amplifies the stories of mothers and healthcare providers while partnering with thought leaders and advocates to drive meaningful change. Through initiatives like Team EMC—a running and fitness program that raises funds and awareness—and the annual MPower Mothers Day celebration, the organization engages communities in advancing maternal health. The organization's impact extends to over 1.9 million women, families, and healthcare providers supported, with nearly 900,000 individuals engaged in maternal health advancement efforts. Every Mother Counts continues to demonstrate that safer motherhood is achievable through improved access to essential maternity care, respectful treatment, and equitable health systems.